Sponsorship: Your Name Here
I was sitting at an Akron Aeros (AA affiliate of the Cleveland Indians) baseball game the other night when a hitter broke his bat. Shortly after he was thrown out at first (and the pitcher danced out...
View ArticleCause-Related Marketing: Support or Scam?
Cause-related marketing campaigns seem like a win-win situation. Consumers and businesses help support wonderful causes while the benefiting organizations raise much-needed funds. Do they really make a...
View Article4 Reasons #GivingTuesday Is Succeeding, And You Can Too!
November 27, 2012, the inaugural #GivingTuesday. It makes sense, really. While Black Friday and Cyber Monday dominate headlines, America has long been committed to giving, especially during the Holiday...
View ArticleIt’s All About the #UNselfie
–> It’s All About the #UNselfie <– Today is #GivingTuesday, a day dedicated to giving back and helping others succeed. Immediately following Black Friday and Cyber Monday, it’s a great way to...
View ArticleThe Trapper Keeper Is Back! And Other Insights From Back-to-School Shopping
It’s officially back-to-school season, a $72.5 billion* celebration for retailers. CCC sponsored two kids through the United Way, a 1st grade girl and 5th grade boy. It was interesting to hit the...
View Article9 Ways You Can Help Those In Need #allin1day
I give because I can. Did you know? Every two seconds someone in the U.S. needs blood.* The Red Cross has won three Nobel Peace Prizes, in 1917, 1944 and 1963.^ In 2013, the international Red Cross...
View ArticleMake A Ripple… And Change The World
A ripple. It’s not much by itself. But it’s amazing what happens as more and more ripples gather together: they cause change. Whether you’re trying to make the world a better place, become healthier or...
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